Our Story

Our Mission

We're obsessed with building better eCommerce experiences. For everyone.

Since 2004, we've been designing complete eCommerce solutions that enable ease, scale and certainty for our clients. Continuous investment in the technology and services that support the growth of our own boutique marketplaces, Homesquare and Cymax Business, and multichannel success across other leading marketplaces represent a critical competitive advantage for our clients in a complex ecosystem.

The research and development, innovation, data and insights realized over 17 years, empower us with the tools and the network required for sustainable growth - our clients benefit from the lessons we've learned and the efficiencies we've built. We're an extension of their team, providing access to the tools and services they need to compete and win. Cymax Group represents a simple solution that combines experience with technology.

Homesquare and Cymax Business offer exclusive access to new markets and consumers; Channel Gate, our multichannel management platform delivers integrated tech and services across leading marketplaces, and Freight Club provides retailers access to an expanded carrier network and enterprise rates through its logistics tech platform.

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Agile eCommerce solutions for precision control and accelerated growth

Company Timeline

The beginning

Cymax launched as a simple website, selling media furniture. We've changed a lot over the years, but one thing has stayed the same - the original problem-solving attitude that has fueled discovery and innovation for almost 20 years!

Vendor portal

This was a pivotal moment in our history. The portal enabled vendors to process orders and cancellations easily with no oversight or facilitation required – a big win for efficiency and resource-management.

Cymax reaches 170 microsites

Before Google updated its algorithm, online marketing relied on having categorically relevant domains. Cymax developed a portfolio of 170 diverse microsites which led to growth and expansion into new markets, even during the recession.

Amazon marketplace

We quickly realized the potential of leveraging Amazon’s marketplace program early. Amazon rapidly became a notable channel for us and now represents a significant percent of our marketplace sales.

Walmart marketplace

When Cymax integrated with Walmart, our ability to fill a void in Walmart’s product offerings was quickly realized. With a breadth of product assortment that included furniture and home accessories at a range of price points and styles, Walmart customers now had the benefit of choice.

Freight Club launch

Cymax Group leveraged over a decade’s worth of shipping and logistics knowledge to create Freight Club, an all-in-one shipping marketplace. Freight Club was a major step Cymax Group took to use its industry knowledge to support and advocate for other businesses.

$25M USD Raise

Cymax raised $25M USD, the biggest in company history, led by Frind Holdings, BDC Ventures and Salman Partners. Frind Holdings is a venture of Markus Frind, Founder of Plenty of Fish.

Homesquare launch

Homesquare was launched with the vision of inspiring better home design by connecting designers and consumers to a large online selection of curated collections at entry to mid-level prices.

Muzeboard launch

Muzeboard enables our retailers to curate custom product selections into sets and bundles. With Muzeboard, retailers can leverage social media culture to market unique aesthetics that can be purchased in sets that increase average order value and conversions.

Channel Gate launch

Channel Gate represents our commitment to a holistic and accessible eCommerce platform that connects and accelerates our partners' growth, allowing manufacturers to leverage a single product feed to sell across multiple channels.

Rizwan Somji appointed CEO

In January 2019, Rizwan Somji was appointed CEO. Riz is best known for his talent for cultivating a data-driven, results-oriented culture. Riz has led award-winning digital transformation, growth and profitability.

Cymax Group becomes Cymax Group Technologies Ltd.

To better reflect our ambitious vision for the future of eCommerce, we changed our corporate name to Cymax Group Technologies Ltd. This refresh captures our founding spirit of innovation and reflects the collaborative culture we work hard to cultivate.

Our Team

Rizwan Somji
Rizwan Somji
CEO
Chris Randall
Chris Randall
Senior Vice President, Freight Club
Gord Elder
Gord Elder
Vice President, Products & Technology
Jennifer Yong
Jennifer Yong
Vice President, Legal
Hendra Wijaya
Hendra Wijaya
Vice President, Operations
Zarine Ali Halim
Zarine Ali Halim
Vice President, eCommerce
Brad Kent
Brad Kent
Vice President, Analytics and Engineering
Diana Bartolic
Diana Bartolic
VP, People & Culture
Markus Frind
Markus Frind
Chair
Andrew Lugsdin
Andrew Lugsdin
Director
Rob Williams
Rob Williams
Director
Sarah Kavanagh
Sarah Kavanagh
Director
Eric Patel
Eric Patel
Director

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