Markus Frind is the CEO and Board Director for Cymax Group Technologies.

Markus has been part of the company since 2015 when he invested in the company and has been on the Board of Directors for over 9 years. He is a technology industry thought-leader and the founder of Plenty of Fish Media Inc. which sold to Match Group (Match.com) in 2015.

In addition, he is CEO of Frind Properties and Proprietor of award-winning Frind Estate Winery in West Kelowna where he combines his passions for technology and agriculture.

Mike Herenberg is the Chief Operating Officer for Cymax Group Technologies. He oversees and directs the end-to-end operations, customer service and experience, eCommerce order fulfillment, marketing and communications, people, and culture, as well as driving cross-functional performance across the organization at large.

He brings over 25 years' experience in global environments with deep expertise in both public and private companies across multiple business operating models including SaaS, Automotive, Telecommunications and Consulting serving SMB, Enterprise, and Government. Mike has successfully led transformational change for high growth technology companies.

A strong operator with broad general management and technical expertise, he has led multiple functions including Finance, Data Analytics, Product Management, Software Development, Information Technology & Cybersecurity, HR and People & Culture, Customer Experience Management (XM, CX, VoC), Account Management, Business Development & Sales, Marketing & Communications, Operations and Customer Service & Contact Centres.

Previously, Mike was the COO at Quorum Information Technologies (QIS.TSX.V), and before that, was the Vice President of Product Strategy and Customer Experience for North America, Chief Operations Officer for Canada for Element Fleet Management (EFN.TSX) and President, Vice President, GM, Northern BI for Kerr Group of Companies. Mike has held board positions with the Canadian National Institute for the Blind (CNIB / INCA), Cole Harbour Parks & Trails Association and Taxi Charger.

Mike is passionate about mentorship and community involvement, actively supporting both Futurpreneur, and Junior Achievement in the local communities.

Mike holds an MBA from the Sobey’s School of Business, Saint Mary’s University; a Masters Certificate in Project Management from the Schulich School of Business, York University; and a Certificate in Financial Management from Saint Mary’s University.

Kim Kaplan is Senior Vice President, General Manager, eCommerce at Cymax Group.

She oversees Marketplaces, Merchandising, Partner Programs, Vendor Account Management, and Marketing.

Kim launched her career as one of the earliest employees at the dating platform PlentyOfFish (POF), leading product, marketing and revenue initiatives. Her product initiatives ultimately grew Daily Active Users from 1 million to over 4 million and revenue from $10 million to over $100 million. Kim’s role as an instrumental part of the executive team culminated in the successful Match Group acquisition for US $575 million in 2015. Following the acquisition, she expanded her role within Match Group to include GM of Match Latin America.

Since leaving Match Group, Kim became an angel investor, advised a number of startups and founded Snack, a Gen Z AI focused dating app. She continues to be passionate about helping companies scale and remains active in the Canadian tech ecosystem. Kim currently holds a board position at Tangerine bank and is a mentor at Creative Destruction Labs.

Kim holds a Master’s Degree in International Business from the University of New South Wales (UNSW) and a Bachelor of Arts Honours (BAH) from Queen’s University.

Eddie Garcia is Senior Vice President, General Manager, Freight Club at Cymax Group.

He oversees Freight Club Product, Sales, Customer Success, and Logistics.

Eddie brings over 15 years of leadership experience, having made his mark in FinTech and Logistics.

Eddie was previously the Vice President of Global Care and Logistics with JustEatTakeaway (D.B.A “SKIPTheDishes”, in Canada) where he led an award-winning team, pioneered last mile delivery and service strategies, while expanding the logistic platform and service to Australia, Europe and the USA.

Kaly Yeske is Vice President of Finance for Cymax Group Technologies.

She leads day-to-day operations in our finance division, driving best practice across our teams while overseeing all financial policies and procedures. She supports the execution of financial strategy and Cymax Group's pursuit of operational excellence.

Kaly brings over a decade of experience in finance and accounting. She has successfully led largescale system implementations, offered financial consultancy, and driven financial transformation. Prior to joining Cymax Group, Kaly was Senior Director of Finance at Rocky Mountaineer, Director of Transaction Services and Project Accounting at Aritzia, and most recently – Director of Finance at Article.

Kaly graduated from the University of Alberta where she earned a Bachelor of Commerce in Accounting and currently holds a CPA, CA designation.